EU-Africa Summit: Get Beyond Bob

From my Reuters AlertNet blog on 4 December 2007.

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Here's a challenge to all European journalists intending to write about this weekend's EU-Africa Summit: deal with real issues that may have an effect on people's lives, not invented ones that politicians use to aggrandise themselves. In short, skip the flap about Robert Mugabe's attendance, and go directly to substance.

Some may say this is hard to do. No doubt editors back home are baying for Bob, so they can cover what they assume people are interested in -- mostly because the competition is working under the same assumptions. Of course, in doing so the media gatekeepers have to consciously ignore their duty to inform the public as well as the opportunity they possess to set the agenda.

There are at least a dozen much more critical issues this EU-Africa Summit raises.